Claire Mueller
creative, strategy & content for innovative start-ups & evolving brands

brand development

Run Your Style

brand development & content


Run Your Style

#Runspo, for people who hate running.

After unexpectedly discovering the transformative power of running I was intrigued that there was no educational content that spoke to me as a creative, rather than a competitor - so I created some. Through Run Your Style I shared evidence-based content to educate and inspire non-runners to get active, ran with crews around the world, led beginners run training sessions and joined Nike trackside at #Breaking2 to witness the moonshot marathon attempt. See a portrait series from that event here.

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Five reasons running is good for life


  • Brand Development

  • Creative Direction

  • Educational Content

  • Social Media Strategy & Community Engagement

Run Your Style #breaking2 Natalie Avo runs for EXPLORATION
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Explore other projects:

Piñatex® | FeedUp | The Marshmallow Co.