brand development & content
Run Your Style
#Runspo, for people who hate running.
After unexpectedly discovering the transformative power of running I was intrigued that there was no educational content that spoke to me as a creative, rather than a competitor - so I created some. Through Run Your Style I shared evidence-based content to educate and inspire non-runners to get active, ran with crews around the world, led beginners training sessions and joined Nike trackside at #Breaking2 to witness the moonshot marathon attempt. See a portrait series from that event here.
Creative Direction, Brand Communications & Content - Claire Mueller | Logo - Thom Perry | Header photo - Andrew Richards