I specialise in brand identity communications, developing cohesive, multi-channel marketing/comms/growth strategies for start-ups and evolving companies in both digital and physical product spaces.

I work with stakeholders to develop authentic, effective brand messaging to educate, engage and inspire target audiences, then produce and/or commission functional content to implement across owned and earned channels.

As of 2023 brand strategy work is undertaken through my agency HUMAN RELATIONS STUDIO. Please get in touch to discuss what your needs.

Campaign and creative content is undertaken with a thorough understanding of how marketing, PR, brand experience and social media merge in the contemporary digital landscape (AKA I know what formats your assets need to be in and how to nail a brief).

I’m a highly experienced studio stylist who can develop creative concepts, design sets, source props and style product for still and animated placements. I work with a select group of preferred photographers who are among of the best product photographers in Australia, or am happy to discuss collaborating with your project team.

Something to note: I’m a conscious consumer with an in-depth understanding of the fashion supply chain, am well informed on the complexity of sustainability and transparency within the fashion industry and will politely decline to work on projects that don’t align with my values.

My career started in the fashion industry, and I’ve since worked across health, tech and lifestyle from brand, agency, media and creator perspectives. From creating commercial and editorial content as a fashion stylist to developing digital strategies for tertiary education programs, running brand communications for sustainable natural textile Piñatex® to launching social strategy for Airtasker’s first international market, I’ve developed a broad understanding of contemporary communications across multiple channels and markets.

This non-linear experience has afforded me unique insights across industries.

Find details of my professional engagements on Linkedin.

Memorable experiences include covering Nike’s #Breaking2 in Milan, presenting on a panel about the Circular Economy at Oxford SAID Business School, guerrilla marketing at Taste of London and styling the Salty Wings photographic team for an aerial flatlay.

In addition to over 10 years practical experience I hold the following qualifications:

B. Des (Fashion) - RMIT

Ad. Dip Live Production, Theatre & Events (Technical Production) - WAAPA

plus half of a Physiotherapy degree (Curtin University), because the human body is incredibly fascinating and I’m #nevernotlearning

Yes, I miss Perth’s beaches and London’s galleries but I’m not going anywhere soon.

creating flwrs from your wildest dreams.

acidflwrs.com

(Gotta have a side hustle).