Claire Mueller
creative, strategy & content for innovative start-ups & evolving brands


Hi - I’m Claire. I’m a freelance creative who works with brands to deliver messages with purpose to inspire, educate and engage audiences.


Claire is a freelance communications strategist & brand creative,

who works with start-ups & established brands to deliver messages with purpose to educate, engage & inspire audiences.

With a diverse career that has evolved from design to art direction to marketing, PR & content across the fashion, health & tech industries, she takes a holistic approach that considers how brand messaging affects business goals.

Brand communication isn’t just about what, it’s about why, where & how brands interact with their audiences across the board. Modern business needs to consider purpose, values & responsibility throughout communications to be relevant in a rapidly changing world.

Purpose is not a mere tagline or marketing campaign. It is a company’s fundamental reason for being.
— Larry Fink, CEO Blackrock


  • developing cohesive brand communications (tone of voice, purpose, values, vision)

  • developing multi-channel marketing communications strategy for start-up and SMEs (launch, scale, campaign)

  • social media & digital marketing strategy (tone, channels, assets, launch, growth, social media copywriting)

  • campaign development (concept, visual, copywriting)

  • content production (AD, styling, photography)

  • brand copywriting

specialist in:

  • start-up marketing communications

  • communicating brand purpose, values, responsibility & sustainability practices

  • still-life & product creative

creative | strategy | marketing | content | copywriting

Consulting on purpose-led brand communications, Claire specialises in cohesive, multi-channel communication strategies for start-ups. She works with stakeholders to develop authentic, effective brand messaging to educate, engage & inspire target audiences, then produces functional content to implement across owned & earned channels.

She is also available for select freelance engagement on campaign & creative content - undertaken with a thorough understanding of how marketing, PR, brand experience & social media merge in the contemporary digital landscape.

Something to note: I’m a conscious consumer with an in-depth understanding of the fashion manufacturing supply chain, am well informed on the complexity of sustainability and transparency within the fashion industry and keep up to date with emerging technologies and developments in this sector.

experience & qualifications

My career started in the fashion industry, and I’ve since worked across health, tech and lifestyle through brand, agency, media and creator perspectives. From creating commercial and editorial content as a fashion stylist to developing digital strategies for health education programs, running brand communications for sustainable natural textile Piñatex® to launching social strategy for Airtasker’s first international market, I’ve developed a broad understanding of contemporary communications across multiple channels and markets. Find details of my professional engagements on Linkedin.

Memorable experiences include covering Nike’s #Breaking2 in Milan, presenting on a panel about the Circular Economy at Oxford SAID Business School, guerrilla marketing at Taste of London and styling Salty Wings for an aerial flatlay.

I’m currently based in Sydney and have lived and worked in London, Melbourne and Perth.

In addition to 10 years practical experience I hold the following qualifications:

B. Des (Fashion) - RMIT

Ad. Dip Live Production, Theatre & Events (Technical Production) - WAAPA

plus half of a Physiotherapy degree (Curtin University), because the human body is incredibly fascinating. 


clients include

brand communications & strategy:

Piñatex® by Ananas Anam, FeedUp, Royal College of Art (London), Legacy Summit, Airtasker (UK + AU), Cycliq, Elska Shoes, The Marshmallow Co., UniPASS, Ahimsa Collective, The Cru

creative content & campaign:

West Elm, RADO Swizerland, Lululemon, Australia Post, Ciroc, STM Perth, Karen Millen, Pottery Barn, Telstra Perth Fashion Festival, Frame, Pippa McManus, Williams Sonoma, XPress Magazine, The City of Melbourne, ELLE Boutique, RunwayCHANNEL, Carillon City, AMP Capital, Social Union, Harrold’s, Rockpool Dining Group, Twoobs, Roxy Jacenko