Claire Mueller
creative, strategy & content for innovative start-ups & evolving brands


Hi - I’m Claire. I’m a freelance creative who works with brands to deliver messages with purpose to inspire, educate and engage audiences.


Hi - I’m Claire, a freelance strategist & brand creative.

I work with brands to deliver messages with purpose to educate, engage and inspire audiences.

I’ve enjoyed a diverse career which has allowed me to work in many capacities - depending on the day you might classify me as a Strategist, an Art Director, a Copywriter, a PR, Marketer or Photographer - as I believe in a holistic approach that considers how brand messaging affects business goals.

Brand communication isn’t just about what, it’s about why, and modern businesses need to consider purpose, values and responsibility throughout communications to be relevant in a rapidly changing world.

Purpose is not a mere tagline or marketing campaign. It is a company’s fundamental reason for being.
— Larry Fink, CEO Blackrock


creative | strategy | marketing | content | copywriting

I consult on purpose-led brand communications, specialising in cohesive communication strategies for start-ups. I work with stakeholders to develop authentic, effective brand messaging to educate, engage and inspire target audiences, then produce functional content to implement across multiple channels.

I also freelance on campaign and creative content with a thorough understanding of how marketing, PR, brand experience and social media merge in the contemporary digital landscape.

  • developing cohesive brand communications (tone of voice, purpose, values, vision)

  • developing multi-channel marketing communications strategy for start-up and SMEs (launch, scale, campaign)

  • social media & digital marketing strategy (tone, channels, assets, launch, growth, social media copywriting)

  • campaign development (concept, visual, copywriting)

  • content production (AD, styling, photography)

  • brand copywriting

Specialising in:

  • start-up marketing communications

  • communicating brand purpose, values, responsibility & sustainability practices

  • still-life & product creative

Something to note: I’m a conscious consumer with an in-depth understanding of the fashion manufacturing supply chain, am well informed on the complexity of sustainability and transparency within the fashion industry and keep up to date with emerging technologies and developments in this sector.

Experience & qualifications

My career started in the fashion industry, and I’ve since worked across health, tech and lifestyle through brand, agency, media and creator perspectives. From creating commercial and editorial content as a fashion stylist to developing digital strategies for health education programs, running brand communications for sustainable natural textile Piñatex® to launching social strategy for Airtasker’s first international market, I’ve developed a broad understanding of contemporary communications across multiple channels and markets. Find details of my professional engagements on Linkedin.

Memorable experiences include covering Nike’s #Breaking2 in Milan, presenting on a panel about the Circular Economy at Oxford SAID Business School, guerrilla marketing at Taste of London and styling Salty Wings for an aerial flatlay.

I’m currently based in Sydney and have lived and worked in London, Melbourne and Perth.

In addition to 10 years practical experience I hold the following qualifications:

  • B. Des (Fashion) - RMIT

  • Ad. Dip Live Production, Theatre & Events (Technical Production) - WAAPA

  • plus half of a Physiotherapy degree (Curtin University), because the human body is incredibly fascinating. 


Clients I’ve worked with include:

Brand communications & strategy:

Piñatex® by Ananas Anam, FeedUp, Royal College of Art (London), Legacy Summit, Airtasker (UK + AU), Cycliq, Elska Shoes, The Marshmallow Co., UniPASS, Ahimsa Collective

Creative content & campaign:

West Elm, RADO Swizerland, Lululemon, Australia Post, Ciroc, STM Perth, Karen Millen, Pottery Barn, Telstra Perth Fashion Festival, Frame, Pippa McManus, Williams Sonoma, XPress Magazine, The City of Melbourne, ELLE Boutique, RunwayCHANNEL, , Carillon City, AMP Capital, Social Union