Claire Mueller
creative, strategy & content for innovative start-ups & evolving brands

#IRUN4

I had the opportunity to join runners from around the world at Nike’s #Breaking2 event, and asked them the thing I ask everyone I run with. Why?

Casimiro - #IRUN4 AIR.jpg
Isabelle - #IRUN4 COMMUNITY 2.jpg
 If you know, you know, but if you’re not a runner it can be hard to fathom the appeal of a pursuit that is repetitive by nature, requires consistent dedication and inevitably injures everyone who tries.

If you know, you know, but if you’re not a runner it can be hard to fathom the appeal of a pursuit that is repetitive by nature, requires consistent dedication and inevitably injures everyone who tries.

Eric - #IRUN4 POTENTIAL 1.jpg
Natalie - #IRUN4 EXPLORATION 2.jpg
Phoenix - #IRUN4 MOTIVATION 1.jpg
 The runner’s internal drive has been an ongoing fascination since reactively discovered the power of giving it legs after 25 years sport-free, which completely changed the game. Finding myself trackside at Nike’s Breaking 2 attempt in Monza surrounded by people who clearly got the memo on the magic earlier I realised they couldn’t all be chasing medals or numbers on a clock, so set about asking some of running cultures finest what makes them get out there, day after day, KM after KM.

The runner’s internal drive has been an ongoing fascination since reactively discovered the power of giving it legs after 25 years sport-free, which completely changed the game. Finding myself trackside at Nike’s Breaking 2 attempt in Monza surrounded by people who clearly got the memo on the magic earlier I realised they couldn’t all be chasing medals or numbers on a clock, so set about asking some of running cultures finest what makes them get out there, day after day, KM after KM.

Ilario - #IRUN4 REACH BEYOND 1.jpg
Marco - #IRUN4 COMMUNITY.jpg
Ruaa - #IRUN4 SUPERPOWER 1.jpg
Marko - #IRUN4 THE PAIN 1.jpg
 From Black Roses NYC to Paris Running Club FR, Track Mafia LDN to AM:PM.RC AUS, this is why we run.  FYI? No one said medals.

From Black Roses NYC to Paris Running Club FR, Track Mafia LDN to AM:PM.RC AUS, this is why we run.

FYI? No one said medals.

Nanna - #IRUN4 CONFIDENCE 2.jpg
Rachel - #IRUN4 MARTIN 1.jpg
Thilo - #IRUN4 CREW LOVE.jpg
Hugo - #IRUNFOR WHERE'S MY PHONE 3.jpg