Claire Mueller
creative, strategy & content for innovative start-ups & evolving brands

#IRUN4

I had the opportunity to join runners from around the world at Nike’s #Breaking2 event, and asked them the thing I ask everyone I run with. Why?

Casimiro - #IRUN4 AIR.jpg
Isabelle - #IRUN4 COMMUNITY 2.jpg
 If you know, you know, but if you’re not a runner it can be hard to fathom the appeal of a pursuit that is repetitive by nature, requires consistent dedication and inevitably injures everyone who tries.

If you know, you know, but if you’re not a runner it can be hard to fathom the appeal of a pursuit that is repetitive by nature, requires consistent dedication and inevitably injures everyone who tries.

Eric - #IRUN4 POTENTIAL 1.jpg
Natalie - #IRUN4 EXPLORATION 2.jpg
Phoenix - #IRUN4 MOTIVATION 1.jpg
 The runner’s internal drive has been an ongoing fascination since reactively discovered the power of giving it legs after 25 years sport-free, which completely changed the game. Finding myself trackside at Nike’s Breaking 2 attempt in Monza surround

The runner’s internal drive has been an ongoing fascination since reactively discovered the power of giving it legs after 25 years sport-free, which completely changed the game. Finding myself trackside at Nike’s Breaking 2 attempt in Monza surrounded by people who clearly got the memo on the magic earlier I realised they couldn’t all be chasing medals or numbers on a clock, so set about asking some of running cultures finest what makes them get out there, day after day, KM after KM.

Ilario - #IRUN4 REACH BEYOND 1.jpg
Marco - #IRUN4 COMMUNITY.jpg
Ruaa - #IRUN4 SUPERPOWER 1.jpg
Marko - #IRUN4 THE PAIN 1.jpg
 From Black Roses NYC to Paris Running Club FR, Track Mafia LDN to AM:PM.RC AUS, this is why we run.  FYI? No one said medals.

From Black Roses NYC to Paris Running Club FR, Track Mafia LDN to AM:PM.RC AUS, this is why we run.

FYI? No one said medals.

Nanna - #IRUN4 CONFIDENCE 2.jpg
Rachel - #IRUN4 MARTIN 1.jpg
Thilo - #IRUN4 CREW LOVE.jpg
Hugo - #IRUNFOR WHERE'S MY PHONE 3.jpg